Strategic Market Research

SLG2 Consulting – Strategic Market Research

SLG2 Consulting has an advanced market research capability to enable decision makers to make educated and informed decisions to maximize their Return on Investment (ROI).  SLG2 Consulting is uniquely positioned to collect data from women across the United States.  Our potential reach exceeds 200,000; including social media followers and email lists with regional focus in the West, South, North East, and Central United States. We provide Rapid, Real, Reliable and Responsive Data (R4D) Analysis to inform decisions for business start-up or acquisition, product development or product marketing, and sales.

R4D Process

Rapid– SLG2 Consulting provides rapid results for timely decisions. We set a timeline to meet customers’ needs. In general surveys we get 150 respondents in 48hours (with a t-shirt winner incentive); in specific lists of 100 to 1000 people, we achieve statistically sound data in under three weeks.

Real– SLG2 Consulting provides real data for real decisions. We ask the right questions to the right people.  As solution oriented, out of the box thinkers, we concentrate on question and demographic development to provide real actionable data.

Reliable– SLG2 Consulting provides reliable results for reliable solutions. We provide Statistically Sound Data and work to earn a 95% reliability rate.

Responsive– SLG2 Consulting responds to our results to meet customers’ needs.  As the market research process evolves, we accommodate emerging requirements.  Data is not always one size fits all, and we are responsive to ensure data meets the needs of the customer.

R4D

Realized Savings in Research Costs

SLG2 Consulting reduces typicalresearch costs by up to 40%!  Customers benefit from our previous recruiting.

Delivering R4D is achieved with a budget consisting of Question and Demographic Development, Data Collection Costs, Incentives, and Data Analysis and Delivery.  Costs are tailored to meet customer needs and budgets.

R4D Process

Brainstorming – (2x) 2 hour Sessions with customer/client to determine exact strategic demographic and develop strategic questions (what is really needed to know to make an informed and educated decision) for Real Results.

Develop survey with “what if” questions to drill down to level of detail to obtain competitive edge.

Incentivize respondents to motivate data collection for Rapid Results.

Collect and Analyze Data, issue initial report to customer, and reach out to focus group candidates.  Respond to any needed adjustments for Responsive Results.

Conduct Focus Group and/or individual interviews in addition to specifically focused more detailed survey. Incentivize appropriately for requested demographic.

Perform Analysis and Issue Final Report to Customer, with 95% reliability rate.  SLG2 Consulting can complete this research within six to eight weeks, from purchase order and initial brainstorming session.

Contact SLG2 Consulting today for Rapid, Real, Reliable and Responsive Data (R4D)analysis to inform decisions for business start-up or acquisition, product development or product marketing, and sales.